Insights

The end result has to be shown to an already identified audience. Be it a feature film, be it an ad film, a documentary, be it a corporate film. We need to create this content for an audience. We are not going to create content and keep it at home.

The dominance of the constant influx of information and the omnipresence of media, understanding its pervasive influence is paramount. Frank W. Baker, an advocate for media literacy, sheds light on the essential aspects’ students should grasp about this ubiquitous force. From its persuasive nature to the profit-driven motives that steer media decisions, Baker invites reflection on how media shapes our thoughts and actions. Yet, he also emphasizes a transformative potential – the ability of students to harness media for addressing societal challenges. As we dive into this digital age, Baker's insights prompt a broader conversation about the importance of media literacy in fostering critical thinking, active engagement, and a nuanced understanding of the intricate language of various media forms.