Dr. Jaishri Jethwaney

Jaishri Jethwaney is a distinguished scholar and academician renowned for her expertise in the fields of Advertising and Public Relations. Currently serving as a Senior ICSSR Research Fellow, she brings a wealth of knowledge and experience to her research endeavours.

Before her current position, Aishri held the prestigious Professor and Program Director of Advertising and Public Relations position at the Indian Institute of Mass Communication (IIMC) in New Delhi. During her tenure at IIMC, she played a pivotal role in shaping the academic curriculum, guiding students, and fostering innovative research in the field.

Jaishri's contributions to academia extend beyond her institutional roles. She is widely recognized for her scholarly publications and research projects, significantly enriching advertising, public relations, and media studies discourse. Her work reflects a deep understanding of the complexities of contemporary communication practices and their societal implications.

As a Senior ICSSR Research Fellow, Jaishri continues to push the boundaries of knowledge in her field, exploring emerging trends and addressing critical issues facing the communication industry. Her dedication to advancing scholarship and mentoring the next generation of scholars underscores her commitment to academic excellence and intellectual inquiry. Jaishri's insights and expertise continue to profoundly impact the academic community and beyond.